AAPI Heritage Month Key Art

Assignment: to create key art for SiriusXM in honor of AAPI Heritage Month.

Team:

Creative Director Mike Draper

Copywriter Reagan Ward

Art Director Bommy Kwon

Creative Lead Belle Yau

Design & Production Team Libby Pidgeon, Rachel Elias, LiSun Francisco, Julie Richards, Abby Blank, Emily Chan

To honor the first 360 cultural campaign for AAPI Heritage Month, the creative team came up with a handful of concepts that fused parts of the brand look with a colorful and modern approach to AAPI-inspired design. In the final creative, which was my concept, the logo waves and gradients were pulled from brand elements to tie in SiriusXM’s standard look and manipulated to nod to the elegance of. In collaboration with other design leads and art directors, the font “Spicy Caps” (created by an AAPI designer) was sourced and blended with the SiriusXM brand fonts to create a font style that is fun, inclusive and true to the spirit of the melting pot.