StubHub Design & IMAGE direction
Assignment: to refine the visual content and presentation of StubHub product offering by proposing new imagery direction which combines photography with graphic design elements to place the StubHub visual identity at the forefront of the consumer experience in a totally new way.
PANDORA APP Art
Assignment: to design tile art promoting two new Pandora stations, working within UX parameters and drawing on genre artwork styles to create a look and feel that calls back to 80s rock and country music.
AAPI History Month Key Art
Assignment: to create key art for SiriusXM in honor of AAPI History Month by fusing parts of brand look with a colorful and modern approach to AAPI-inspired design. Waves and gradients were pulled from brand elements to tie in SiriusXM’s standard look. In collaboration with other design leads and art directors, the font “Spicy Caps” (created by an AAPI designer) was sourced and blended with the SiriusXM brand fonts to create a font style that is fun, inclusive and true to the spirit of the melting pot.
Channel Key Art
Assignment: to design key art promoting new LL Cool J Rock The Bells and Bob Marley Tuff Gong radio channels. My decision was to break out of the traditional flat color background design direction being done for these assets, so I focused on use of texturized color blocking to integrate more channel branding elements along with using talent photography and vector art to call attention to content.
88rising Billboard Magazine Ad
Assignment: to write a headline appropriate for both SiriusXM and 88rising branding, to be used in Billboard Magazine.
This was a bit of a special project. I was brought in to help pitch headlines for a Billboard print ad promoting 88rising Radio, a new collaboration between SiriusXM and label 88rising. This project had been ongoing for over a month already, with the label management feeling as though the copy being written so far did not feel fully aligned with their content and brand.
My solve for this was to nod to the core message of 88rising-to spread joy through music being created by AAPI artists around the world. The “88” in Chinese culture is a play on the Chinese phrase for fortune and happiness. Since SiriusXM radio channels are designed to bring content to consumers around the clock, I also included a play on words by linking the 88/double happiness to the second half of the headline, “24/7.” In this manner, I felt that both brands and the content that each brand was dedicated to serving were represented with this headline.
Final creative, published in Billboard and featuring the headline that I wrote, is shown here.
